Man cannot live without entertainment. It’s a way of amusing himself in his leisure time. Entertainment can be passive such as watching a movie or opera, or active such as recreation or sports. Games are an active form of entertainment that provides relaxation and diversion. With the development of computer technologies and internet, online games have become the most popular way of entertainment among people including kids.

Online games are played using computer network. They are mostly free and enable the players to enjoy their time without any cost. These stuff range from simple text based games to those that include graphics. There are single player and multi-player online games. Single player online games are played by a single person for his own entertainment whereas a multi-player application is played by a lot of people creating an online community. This serves as a platform for social interaction.

Online games are sorted according to classifications based on their platform, publisher, date, character of franchise, feature, region, genre, technology, license, reception and so on. The most popular types of online games come under the classification based on genre. They are:

Action games which include fighting, shooting and platform games that emphasizes on physical challenges such as good hand-eye co-ordination and high reaction speed. There are action-adventure games in which elements of action are included in adventure games. They are more popular than pure action games as it includes both reflex as well as problem-solving.
Casual games which include puzzle, hidden object, word & trivia, card & board game and so on. This can be played online either in a personal computer or in a mobile phone using a one-button mouse or cellphone keypad. These are extremely simple and do not require any special skills. Final stage is reached quickly and so people can play such games during their work break.
Role-playing games which include online text-based role-playing games and massively multi-player online role-playing games. In online text-based role-playing games, there are many players who require some type of text based interface and an internet connection.
Simulation games which include business, city building, space flight simulator, war games and so on. Various activities in real life are replicated in this type of game. There is no special goal in this game; it involves just running around playing as the character.
Sports games which include playing online a variety of sports such as cricket, soccer, volley ball, formula one race, and so on. The player needs to understand the real sport in order to play online sports game. The games allow testing of precision and accuracy of the player. Online sports games are popular and competitive like real world sports. The names and characteristics of real teams and players are featured in most of the online sports games that makes it interesting and demanding like the real world sports.
Strategy games mainly include board puzzles that require the skill of thinking, planning and making decision to win the puzzle. This type of things takes time to play and complete. There are some action, puzzle and simulation games that require strategic thinking but they are different from strategy games. Strategy games do not involve physical challenge, but it involves conflict between the players to out-think their opponent.
Arcade games are played in coin-operated machines placed in public places where people are likely to have free time. Now it can be played online competing with other people to gain a high score. This game is more unrealistic and mainly focuses on experience in playing the game quick.

Most of them are free and it needs only access of internet. It can be played by people of all ages. There are online games for kids as well. This enable in their learning procedure and in their developmental skills.

If you want to be successful with marketing online, there are many different types of marketing that are important to understand. Each type of marketing requires specialized knowledge and understanding to ensure that it is effective.

Here is an overview of the various types of online marketing that you need to know about.

1. Search Engine Optimization

Often abbreviated as SEO, this type of marketing covers two types of SEO. First, there is on-page SEO which concerns optimizing each page of your website, social media profiles, blog sites, and so forth with the right terms, navigation, keywords, headlines and so forth.

The other type is off-page SEO, which concerns itself with these same things off the pages you control. For example, guest blogging, forum commenting, and anything above board that you can do to get authoritative links back to your website and other online real estate are important for SEO.

2. Pay-Per-Click Marketing

This is really an advertising concept but for these purposes we’re including it here. Often abbreviated PPC, this consists of any ads that you purchase that charges you for each click that a potential customer makes on the advertisement. The ad brings the lead to your sales page, or a landing page.

3. Email Marketing

One of the most lucrative of all types of online marketing, email marketing is performed by using email marketing software like AWeber.com, or MailChimp.com. The software helps you follow the law when it comes to email marketing.

4. Social Media Marketing

Any marketing completed on social media networks that brings members, likes and connections into your product funnel is social media marketing. Social media marketing works best when you’re committed to engaging with your audience.

Community and Relationship-Building Marketing

Thanks to forums, message boards, social media groups and more, you can now build an entire online community which enables you to get closer to them and build relationships with them. Relationships are very important when it comes to online marketing.

Location Marketing

Today, you should also consider marketing in your local location but you don’t even have to book a flight to market in many locations using the right search terms and focused content. If your audience is located in a specific place, you can focus all your marketing online and offline to that location.

Affiliate Marketing

This is an effective way to get a legion of fans doing a lot of your marketing for you. An affiliate signs up to use your tools to market your products and/or services to their audience, and for each completed sale they get a percentage. You’ll need affiliate software for this like aMember.com or JVZoo.com.

Content Marketing

This type of marketing consists of all forms of content such as videos, blogs, white papers, articles, eBooks, eCourses, email series. Anything that consist of content in all its forms is content marketing.