Which Method Is More Effective: Video Marketing or Email Marketing?

First, let us discuss what video and email marketing methods are exactly. Online Video Marketing is a technique in which you produce a video illustrating your business. These videos usually show the services and products your business has to offer. This allows customers to easily understand your business’s message through a video production. On the other hand, we have the approach of online email marketing. Email marketing is the process of promoting your business through emailing your customers new offers, services, and products. Though this technique can be very profitable, you need to already have your customer’s email address to be able to send marketing material to them. Both are great ways to reach out to your customers and encourage them to choose your services over competitors.

Marketing through videos has been around for an exceptionally long time. But with the boom of social media and other online sites, this technique has been taken to a whole other level. This popularity is well deserved as it is extremely easy for customers to digest. With just a click or scroll, customers can view vital information about what your business has to offer them. There are also many online video platforms out there on which you can market your video production. I know I have mentioned an awful lot of pros so far, but we are not seeing many cons. Well, it is hard to find any cons for video marketing as it has become the most convenient way to reach customers. Online video marketing is one of the best ways to advertise your business promotions online.

So, we discussed the online marketing technique of video sharing but what about email marketing? It is also a great way to communicate with your customers. This method allows you to contact your customers directly with new offers, services, and products. It also lets you easily send return customers deals to help them to keep your business in mind. But you will need access to the customer’s email address to be able to send them marketing emails. You have to be able to encourage customers to give you their emails, they won’t just hand them over. It can be difficult to reach new customers that have not already provided you an email for which to send marketing information to. This makes email marketing a great secondary marketing technique rather than the main tool. So, in short, email marketing is great for customers you already have and not so great for getting new customers.

Though these are both great ways to get information to your customers, one is much more effective than the other for marketing. Online video marketing is the way to go when it comes to getting what you have to offer in front of new customers. Though video marketing is the best way to reach new customers that does not mean you shouldn’t use email marketing once you’ve connected. Email marketing is a great tool to use in unison with video marketing. Let video marketing bring customers to you and email marketing keep them coming back for more.

Online Games – Entertainment at Its Best

Man cannot live without entertainment. It’s a way of amusing himself in his leisure time. Entertainment can be passive such as watching a movie or opera, or active such as recreation or sports. Games are an active form of entertainment that provides relaxation and diversion. With the development of computer technologies and internet, online games have become the most popular way of entertainment among people including kids.

Online games are played using computer network. They are mostly free and enable the players to enjoy their time without any cost. These stuff range from simple text based games to those that include graphics. There are single player and multi-player online games. Single player online games are played by a single person for his own entertainment whereas a multi-player application is played by a lot of people creating an online community. This serves as a platform for social interaction.

Online games are sorted according to classifications based on their platform, publisher, date, character of franchise, feature, region, genre, technology, license, reception and so on. The most popular types of online games come under the classification based on genre. They are:

Action games which include fighting, shooting and platform games that emphasizes on physical challenges such as good hand-eye co-ordination and high reaction speed. There are action-adventure games in which elements of action are included in adventure games. They are more popular than pure action games as it includes both reflex as well as problem-solving.
Casual games which include puzzle, hidden object, word & trivia, card & board game and so on. This can be played online either in a personal computer or in a mobile phone using a one-button mouse or cellphone keypad. These are extremely simple and do not require any special skills. Final stage is reached quickly and so people can play such games during their work break.
Role-playing games which include online text-based role-playing games and massively multi-player online role-playing games. In online text-based role-playing games, there are many players who require some type of text based interface and an internet connection.
Simulation games which include business, city building, space flight simulator, war games and so on. Various activities in real life are replicated in this type of game. There is no special goal in this game; it involves just running around playing as the character.
Sports games which include playing online a variety of sports such as cricket, soccer, volley ball, formula one race, and so on. The player needs to understand the real sport in order to play online sports game. The games allow testing of precision and accuracy of the player. Online sports games are popular and competitive like real world sports. The names and characteristics of real teams and players are featured in most of the online sports games that makes it interesting and demanding like the real world sports.
Strategy games mainly include board puzzles that require the skill of thinking, planning and making decision to win the puzzle. This type of things takes time to play and complete. There are some action, puzzle and simulation games that require strategic thinking but they are different from strategy games. Strategy games do not involve physical challenge, but it involves conflict between the players to out-think their opponent.
Arcade games are played in coin-operated machines placed in public places where people are likely to have free time. Now it can be played online competing with other people to gain a high score. This game is more unrealistic and mainly focuses on experience in playing the game quick.

Most of them are free and it needs only access of internet. It can be played by people of all ages. There are online games for kids as well. This enable in their learning procedure and in their developmental skills.