Author Archives: dayat

A Red Cape Among White Ones: B2B With a Twist

To succeed, B2B marketers need to stop selling products and start selling outcomes. I accidentally stumbled upon this idea while doing my research, reading a Forrester report.It instantly grabbed my attention and I could not get over how well it … Continue reading

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How Do You Market To Millennials?

Trends come and go in marketing, and it’s not always easy to connect with your target audience unless you really understand what motivates them. Who Are Millennials? Generation Y, also commonly referred to as Millennials, are people born roughly between … Continue reading

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Your 2020 Guide on How to Get the Most Out of Video Marketing

Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a … Continue reading

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