Online Shop

Business involves a lot of speculation.When numerous competitors are there, it is hard to achieve success in business. In addition to providing quality service, a service oriented business has to ensure that the service reaches the genuine need. Industries are and so are business opportunities and service providers. There are direct service providers as well as intermediaries. Active involvement in a business often runs the risk of losing the investment and running the business process is a cumbersome affair. Service providing business is an easy alternative with less risk and more flexibility. The information on various businesses will be valuable for people to choose their service provider. After the computer revolution, one can easily find the necessary information on business services from the web directories to.

Online shopping is the most recent phenomenon in the Indian online space. Men and women of all ages visit the Commerce websites regularly and sell the necessaries of life.

Men from far and near visit online marketplaces to sell goods. The most striking feature in online market is that it is free of large crowd and noise. A person can visit the online shopping site during his free time and place orders to buy an item.Many people make their daily purchases online. Today, there are online shops even of grocers. Rice, pulse, oil, and stationary goods are also bought online. The online grocery stores also sell fruits, vegetables, potato, onions, bread, butter, etc.

There are online shopping websites that sell toys, paper, exercise books etc.

There are Commerce websites to buy products for babies. They sell almost everything that a kid may ever need.

The most important advantage of online shopping is that we can compare the prices of various items across several Commerce website. In this way, we are assured the best deal. The online electronic stores sell various electronic products at competitive prices. We can buy mobile phones, televisions, refrigerators from the convenience of our home.

Most of the leading online shopping website allows the customers to pay cash on delivery of the products. Hence, the risk of online money transfer gets mitigated.Indian Festivals Indian Constitution History of Akbar Freedom Fighters of India Family System Education Ecosystem Communication Buddhism Battles and Wars in India Art and Architecture Agriculture in India
CATEGORIES With the development of modern technology, Internet offers people more and more convenience. With the help of the Internet, people can do a lot of things without going out, like paying bills, watching movies, study online and so on.Well doing shopping online is not always a perfect thing, it also has disadvantages. It seems easy and quick, but there’s always a trap online. If you are careless, it will bring you some troubles. For example, if you order a cloth online, at the moment you get the item, you may find that the color is different from what you saw online, or the size is either too small or too big because it is not available to try on before ordering, or the material of the cloth is not what you want. There are also many swindlers waiting for you to bargain with. You would pay for the article but couldn’t get anything ultimately. Many people choose shopping online also because they can’t stand that crowded and noisy environment. For shopping online, they just need to choose the article they want and pay online, and then shopping is finished. To most people, shopping is not a hard and anguished job anymore, they can just stay at home, click the mouse, spend several minutes to get what they want without stepping out of the room or standing in line for checking.

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Social Media Marketing

Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc.

Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentation, videos, e-books etc

Below are some of the most important websites

Facebook- it is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, businesses and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.
LinkedIn: LinkedIn is regarded as the largest business professional network. It allows sharing of posts and profiles.
Twitter: it is differentiated by its microblogging from sending short messages called tweets. It uses hashtags.
YouTube, Vimeo: these websites host video files. Videos can be promotional, instructional or you can start a video blog. You can promote a video by sharing the link on other social channels.
Google+: It uses Google+ profiles for individuals, Google+ pages are for companies and institutions.
Pinterest, Instagram, Flickr: these 3 websites are visual-content sharing platform. It allows images and short videos for online stores, decorators, clothes manufacturers etc.
Foursquare, Yelp: Most times, tourists make use of these social networks for reviews on places visited.
Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is an interactive form of publishing content on the web. The act dates back to 1990s till around 2000s. It comes from the word “weblog” and publishes content which is useful, practical and engaging.
WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, interact with the readers and analyse your performance.

Tips in using social media for marketing include

Customization: you need a profile image, description of the business, cover image, business urls, and lastly your business location.
Social Media Optimization: it entails that if a visitor inputs your business name on a search engine, it should be easy to find within seconds.
Follow social media guidelines: guidelines on text and URL in the cover photo, conditions when organizing online process and limitations should be adhered to strictly to avoid a ban.
Evaluation: It requires monitoring and analysis to evaluate your performance and determine if results are satisfactory. If results are not satisfactory, the approach and methods should be changed.
When you intend to use social media for promotion, there are 2 major divisions of promotion for social media. This is the paid and free adverts.
Paid adverts allow direct promotion with paid ads. It also can track conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account and online promotion through a social media account.

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Do You Really Know What Business Marketing Is?

There are countless books and courses on marketing and how to do it properly. You’ve probably read or attended some yourself. But, do you feel like you have a good grasp of marketing?

Do you fully understand all the processes involved and how to best apply them to your company? When all the cards are on the table, most small-to-medium businesses don’t. Or at the very least, they understand these concepts.

What Is Business Marketing?
Everything a business does, everything you do to sell products and services – is marketing. Every decision you make, if it’s about how to put your products or services in the hands of consumers, is business marketing.

The foundations of marketing are relatively easy to explain and understand. But mastering these essential concepts can mean the difference between success and failure.

You don’t have to micromanage all marketing that your business does. In fact, it’s probably a good idea to hire a professional. However, that doesn’t replace the need to have a solid knowledge of marketing strategy. Business owners should always have a proactive role in their company’s marketing tactics.

Essential Components of a Good Marketing Strategy
Not all marketing concepts will apply to every business. Some will be more relevant than others, but as an entrepreneur you should be familiar with all of them.

Inbound Marketing
Think of inbound marketing as your workhorse.

It’s a set of marketing tactics designed to maintain a steady influx of customers into your sales process. This isn’t about pushing your brand to generate leads or direct conversion.

Inbound marketing uses various channels in creative ways to reach as many people as possible. Tools such as SEO optimization and social media channels are ideal for this type of marketing. The goal is to drive high volumes of quality traffic that can convert through brand engagement in the long run.

Direct Marketing
If inbound marketing is your workhorse, think of direct marketing as your racehorse.

Direct marketing includes sales tactics designed to produce an instant response. Things like calls to action in online or broadcast media fall into this category.

Regardless of what else you do, direct marketing is an important part of any marketing strategy. It allows you to instantly measure success or failure based on response rates.

Knowing how people are responding to one offering versus another is crucial.

Outbound Marketing
This is where the rubber really meets the road.

In outbound marketing, you’re reaching out to prospects and basically saying “buy from me.” This is typically what people think of when they hear the word marketing.

Outbound marketing includes sales calls, print ads, broadcast ads, door-to-door sales and much more. Any activity in which you’re reaching out to potential customers with an offering figures into this definition.

Though a staple in countless marketing strategies, it’s not very effective. It’s hard to figure out if it’s really working and people are getting savvier and blocking the majority of this type of marketing.

Content Marketing
This is the new-old way to market.

Most smart businesses realize that people are OK with marketing, as long as they get something in return. For example, if you create great content, consumers will be happy to hear from you.

Therefore, every channel you have should start by giving value in return for your customers’ attention.

Social Media Marketing
It is inescapable, omnipresent, and pervasive.

Marketing is about getting attention. If you can’t get people’s attention, you have no one to market to.

The biggest attention vacuums nowadays are social media platforms. It goes without saying that any marketing strategy that doesn’t include social media, is off to a bad start.

Start with Solid Foundations
Each of these components has its own place in the puzzle. Some may be more important to your business than others. But only by understanding them all can you find your way out of the marketing madness.

Don’t be a passive business owner. Take charge of your marketing strategies and stop wasting resources on marketing that doesn’t deliver.

Pamela Wigglesworth, CSP is an international marketing consultant, speaker and the CEO of Experiential Hands-on Learning based in Asia. She is the author of The 50-60 Something ™ Start-up Entrepreneur and works with organizations across multiple industries to help them increase brand awareness, increase leads and ultimately increase sales.

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