As much as I love working, sometimes you just need a break, and sometimes only a trip away to a beautiful location will do. As I stood on the balcony of my amazing apartment at the Mulranny Park Hotel in Mayo I was reminded that a room with a view is all that is required [...]

The Minority Report seemed a futuristic concept out of reach at the time, but holograms are here and set to change the way we experience life greatly, and brands should keep their eye on the (projected) ball.   The appearance of deceased rapper Tupac at this year’s Coachella festival has been a controversial witter-trender. The [...]

The world out there is ferocious, full of bots and hungry scouts who explore the social web 24/7 in search of budgets that innocent brand and marketing managers put out to tender.   Here’s two things I’ve noticed recently:   – I saw a tweet featuring a design project, clicked on the shortened link and [...]

Keep in mind that as an online writer you have two audiences to appeal to: your actual readers, and the automated online search engines that have the power to determine your visibility. For this reason, it is crucial for writers to use effective titles and keywords. Remember that your title is the first advertisement for [...]

American lifestyle clothing brand Converse, famous for its ever popular Chuck Taylor All Star shoe, has reached into the realms of many a market for decades. These include basketball, skateboarding and extreme sports and indeed the music industry.   Their most recent ad campaign ‘Just Add Colour’ features a mash up of the brand’s key [...]

Let me share a secret with you. I. Love. Gossip. Magazines. There, I’ve said it. It’s my guilty pleasure I indulge in when I have a rare moment of down time. And leafing through one of my fixes this week, looking at endless images of ageing rock stars, and has-been actresses I was reminded of [...]

Once one of the awesome Blur designers has developed unique branding for your business, how will you market your brand for the masses? Social media is growing as a solid form of marketing. Some of the most common ways companies utilize social media is through social networking, news, sharing, and informational sites.   Social Networking [...]

Recently I was asked to give an inspirational talk to a bunch of students about my PR and journalism career in a bid to inspire them into following similar career paths. It got me thinking about my first foray into the industry, how difficult it is to be an intern and why sometimes being fired [...]

‘Keep Calm and Carry On’ is a line that most are probably so familiar with these days, that it no longer even registers on the radar anymore. It is true that this poster design (and many other parodied variations of the wording) has been overexposed to the extreme in recent years; but while this is [...]

Today’s blog is by Chloe Goddard, who is one of the creatives at blur Marketing and is going to be a regular blogger for us!    It’s important to play by the rules, they help keep us on track and keep us grounded so that we have a sense of where we are. Without rules [...]