Facebook is the biggest Social Media platform in the world and will – despite Google’s newest launch – become more and more important for brands and businesses.

Many companies believe that by creating a Facebook page, that they’ve taken a huge step with their social media strategy.  They haven’t! It’s more or less creating a personal facebook page. The following four tips will professionalise and socialise your fan page in a simple and efficient way.

ONE: Create a Landing Page

The landing page is the first page a visitor sees when they visit your fan page. For this reason, the first impression is the most important. So, it doesn’t make sense to use the pin board, as it’ll be created automatically, when you create a fan page. You should create a landing page which represents your company or brand in the way it should be seen from a costumer point of view.

The following tutorial shows exactly these two steps: http://www.youtube.com/watch?v=s5SFN8Z1e6w&feature=related

TWO: Insert WordPress Publications

Blogs are a great medium for publishing. But how do you share bog posts with others? It should be as easy as Facebook. And it is. You can publish your blog to facebook as an application, giving 58 million people the ability to read and share your articles. This cross-posting allows your friends increase your blog’s brand by taking every post viral… in a matter of minutes.

The following tutorial shows how to insert your WordPress publications into the fan page automatically: http://www.youtube.com/watch?v=9icn639xz4Y&feature=related

And by the way, insert a Facebook link to all your blogs to increase your fan page views.

THREE: Insert Videos

The most convenient way to gather information is by video. So, why not using existing Youtube videos for your fan page as well? It’s very simple: Just upload your video into Youtube and it will be shown automatically on your fan page wall and your fans’ pages. This is a simple way to become more viral with your messages.

Watch the tutorial to see how you can benefit from using Youtube on Facebook: http://www.youtube.com/watch?v=89GWKno1GrI&feature=related

FOUR: Insert tweets

Another method to save time is to connect your Twitter account with your fan page on Facebook. It’ll be shown in a separate tab at the left hand site as the blogs or the videos you’ve posted: http://www.youtube.com/watch?v=KtOrDpqPCxw&feature=related (Not the best quality but a very good and simple explanation.)

Consider these four tips. Your fan page will look professional with the integration of several media! And if you don’t want to create a fan page by your own, why not submit a Facebook fan page brief? The Creative professionals and agencies who are members of the Exchange can help with your social media strategy: Submit a brief here!

And if you are on Linkedin as well: Top 3 ways to get more page views on Linkedin