Scottish artist, Robert Montgomery’s concept behind his guerrilla campaign in essence is nothing revolutionary. Like countless street artists before him, he hijacks billboards, advertisements and bus stop displays to show his message to the world.   However, there’s something quite thought provoking about the manner in which he executes his poetry. For the past ten [...]

Google+ combines the networking features of Facebook and Linkedin allowing users and brands to be put into circles. With Google+ you can do a number of things like +1 a page and/or story, share content, hang out with users in one or more of your circles, join and form circles, and of course, comment on [...]

By now, you have probably read my previous blog post entitled 12 things every marketer should know about the new Facebook timelines and gained some valuable insight. Reading the blog post above is essential to understanding the changes made to Facebook and how this post can help to increase your page’s visibility. Posting to your [...]

A landing page is the first web page your visitors see after clicking on a link in search results, emails, and/or social media links. It’s important to have distinct landing pages based on the group you are marketing to. For example, prospects who are directed to your website after clicking on a Google banner ad [...]

Your Twitter followers are an asset to your business and to your brand. Think of Twitter as the customer/prospect database for a direct marketing firm. That’s exactly how valuable they are! Followers purchase your products/services, spread your message to their networks, and provide feedback that helps you to improve. Attempting to determine the value of [...]

There are a number of reasons you should be blogging for business and they all lead to increased revenues. In order to be successful, your blog has to be updated regularly and contain information that your audience finds useful. Whether you are a large brand or a small business, blogging is an effective way to [...]

Linkedin is a professional network of individuals and companies with diverse backgrounds and areas of expertise. If your brand does not have a Linkedin presence, you are missing a valuable opportunity to increase exposure and network with clients and other industry professionals.   These tips will help you to maximize your Linkedin presence, network with [...]

Ahhh Valentine’s is around the corner and you’re probably snickering at the thought of giving roses, candy, and having to do something sweet for someone else. Bah humbug!   A study last year showed that actually 73% of people who were aware of Valentines said they wouldn’t do anything, ended up doing something sweet anyway!  [...]