Do you have sleepless nights thinking of ways to increase web traffic? Well, fret no more. I’m going to give you 10 ways to increase web traffic and reach a targeted group of qualified prospects.

1. Blogging: By blogging, you display thought leadership, increase visibility, and generate business leads. Blogging brings visitors to your site 24 hours a day, 7 days a week. Your website will be displayed by search engines based on keywords, frequency of posts, and number of indexed pages. Most importantly, once you’ve attracted users to your blog, sell them something. Place “call-to-actions” in blog posts, link to products/services, and display “share” buttons above or below each post.

2. SEO: Optimize your website with relevant industry keywords to boost traffic through organic (free) search results. Place keywords in the page text, headings, title, in the URL, and on meta and image tags.

3. Pay-per-click (PPC): Services like Google Adwords allows you to bid on keywords and pay for incoming traffic. Analyze data from PPC campaigns to ensure you are spending money on relevant keywords that attract the right kind of traffic to your website.

4. Referrals: Submit your website to industry directories and associations. Also, link to your website from relevant blogs, and have industry colleagues pass on your information through their social media networks.

5. Social media: Facebook, Twitter, Linkedin, Google+, YouTube, StumbleUpon, Instagram…the list goes on and on. Engage users through social media, provide compelling content, and ask them to share your content with their social networks. Use scheduling tools so you don’t spend too much time on social media.

6. User-friendly design & layout: If customers or prospects are unable to navigate your website and find relevant information, they won’t come back and they won’t recommend your website to others. Organize information using a clean design that allows users to easily see valuable product/service information.

7. Analytics: Find out which keywords are generating the most traffic and what types of content your target market wants to see. Use this info to give them what they want so they keep coming back. Also, find out where the majority of your leads are coming from in order to determine where to spend your marketing resources.

8. QR Codes: Strategically placing QR codes on marketing materials, in advertisements, and on promotional materials is a good way to pique interest and drive traffic to your website.

9. Put your URL on everything: This one is pretty simple. Make sure your web address appears on business cards, marketing collateral, signage, advertisements, packaging, etc. You already pay for this exposure so leverage it to increase web traffic.

10. The old-fashioned way: Face-to-face meetings may seem a little archaic, but they still work. Meet new colleagues and prospects at industry conferences and events, local meet-up groups, and other networking opportunities. Webinars and podcasts are also great for increasing visibility and generating interest that will, most likely, increase your web traffic. 

 Let us know how you increase your brand’s web traffic. And if you help then why not brief an SEO project on the Exchange now?