Linkedin is a professional network of individuals and companies with diverse backgrounds and areas of expertise. If your brand does not have a Linkedin presence, you are missing a valuable opportunity to increase exposure and network with clients and other industry professionals.   These tips will help you to maximize your Linkedin presence, network with [...]

Ahhh Valentine’s is around the corner and you’re probably snickering at the thought of giving roses, candy, and having to do something sweet for someone else. Bah humbug!   A study last year showed that actually 73% of people who were aware of Valentines said they wouldn’t do anything, ended up doing something sweet anyway!  [...]

Getting Twitter followers is not as difficult as you may think. The tips below should help you get started down the path to quickly building your Twitter following.   #1 Follow people in your target audience and industry. People that you follow will normally follow you back, but make sure they are regular users with [...]

Email marketing is NOT dead. As marketers we just have to be smarter about reaching our audience. You are obviously reading this for a reason. Maybe you have seen a decline in response rates and are questioning the effectiveness of email marketing altogether. Well, I’m going to explore a few ways to jumpstart your email [...]

First things first, set SMART goals for your Adwords campaign. You need to set specific, measurable, attainable, realistic, and timely goals so you know what you want to accomplish.   Now go to adwords.google.com and set up your account. Verify your email address and “create your first campaign.”   Campaign type: 1)     Search network only [...]

I never thought I’d say this but Good on you Katie Price. You fake eyelashed, hair extended, grey matter reduced beauty you.   The artist (sic) formally known as Jordan said yes to having her Twitter account ‘hijacked’ by Snickers in the boldest stunt of 2012 so far.   The former page 3 girl tweeted about [...]

Here’s 10 channels and 10 tools that are essential for your marketing strategy: Channels There are tons of social media networks available today and list continues to grow. Every network may not be right for you, but you must find out which ones are important to your target audience before eliminating them. Here are a [...]

Social media is a large part of your marketing strategy and you need to know how to properly leverage it to reach your marketing goals. With the help of social CRM tools like Rapportive and Gist you can better understand your customers, increase engagement, and provide better customer service. What is social CRM? As with [...]

  Do you have sleepless nights thinking of ways to increase web traffic? Well, fret no more. I’m going to give you 10 ways to increase web traffic and reach a targeted group of qualified prospects. 1. Blogging: By blogging, you display thought leadership, increase visibility, and generate business leads. Blogging brings visitors to your [...]

Transparency is required in today’s marketing, especially with social media.  The danger marketers and businesses experience with social and online portals is from the lack of control over the reputation of a business.  Consumers have more opportunities to review and provide strong opinions about a product or company.  The alert every business needs to show [...]